What choose for your web site project?
WordPress vs Joomla vs Drupal.

First, if You don't know, allworld famous WordPress, Joomla, Drupal are not CMS (content management system)! All of them are web content management system (WCM or WCMS). Web content management system is a CMS designed to support the management of the Web site's content. Any of them is very good way to create modern, pretty designed, user friendly and fast websites using the all latest techniques like CSS3, HTML5 and jQuery.

So, you’ve decided to improve your business or popularity with an official website. You may to create a website yourself or hire professionals, no matter. According to many of web sources with the statistic of many years, more than half of all existing websites created with using of great three unarguably the best WordPress (58-70%), Joomla (6-11%), Drupal (5-6%), all are open source systems. Another very big share (20-30%) are websites manually created by HTML-coders and web-programmers using Adobe Dreamweaver (0.6-1.3%), FrontPage (0.4-0.9%) or websites with deleted data about the source of creating. And very small shares are other CMSs: Magento, Blogger, TYPO3, Bitrix, PrestaShop, Shopify, Squarespace, OpenCart, DotNetNuke, Discuz! and Web-builders with own CMSs like as WIX, Weebly, Yahoo SiteBuilder, Setup.ru.

Website Development

Data presented by Wappalyzer (over 20,000 people that have the add-on for browser that reporting this data of all sites visited.

And just for fun: not full list of CMSs that share less than 0.1% of websites in the web below:

Open Text, EPiServer CMS,  BLOX CMS, ECShop,  Pimcore,  plentymarkets,  Centricity,  Xara,  PyroCMS,  Homestead,  SEOshop,  NetSuite,  Web to date,  PHP-Fusion,  NationBuilder,  ekmPowershop,  eSyndiCat,  LiveStreet CMS,  Dynamicweb CMS,  Mura CMS,  CivicEngage,  TypePad,  OpenCms,  Web Page Maker,  WebsiteBaker CMS,  Webnode,  NukeViet,  PHP-Nuke,  Contenido,  e107,  Amiro.CMS,  DokuWiki,  October CMS,  WMaker,  Strikingly,  Squiz Matrix,  mojoPortal,  Dealerfire,  Visualsoft,  Vivvo,  PowerBoutique,  ATG Web Commerce,  Weblication,  Magnolia,  Intershop,  Hugo,  Chevereto,  PHPShop,  a-blog cms,  Odoo,  MaxSite CMS,  phpwind,  MODx,  SmugMug,  Siquando,  BaseKit,  Discourse,  Bolt,  DIAFAN.CMS,  Textalk Webshop,  LightCMS,  Nucleus,  YaBB,  Imperia,  Vanilla Forums,  Quick.Cart,  GetSimple,  CubeCart,  Telligent,  phpwcms,  UBB.threads,  Serendipity,  Danneo,  LocomotiveCMS,  WebGUI,  Quick.Cms,  Tiki Wiki CMS Groupware,  CMSimple,  Lauyan TOWeb,  CommonSpot,  Hybris,  Kooboo,  Mambo,  Websale,  KimsQ,  Fork CMS,  Percussion,  ProcessWire,  BlueVoda,  Convio,  Indexhibit,  ThinkCMF,  ImpressPages CMS,  Format,  Textpattern,  Infopark CMS Fiona,  SupeSite,  EverWeb,  ContentXXL,  Contrexx,  Government Site Builder,  Kryptronic,  Brightspot,  Grav,  iAPPS,  SocialEngine,  CorePublish CMS,  NQcontent,  b2evolution,  SiteSpinner,  Zeta Producer,  DocPad,  Pangea CMS,  Phorum,  TomatoCart,  BlogFa,  Contensis,  Dotclear,  Agility CMS,  Newscoop,  fCMS,  CanalBlog,  Geeklog,  AxCMS.net,  Subrion CMS,  Jekyll,  Seamless CMS,  SmartStore.NET,  Jalios,  Trac,  Typesetter CMS,  FlexCMP,  InterRed,  NodeBB,  SiteGrinder,  Anchor CMS,  Titan CMS,  BrowserCMS,  Tangora Web CMS,  Xanario,  Cotonti,  Exponent CMS,  Méthode,  Powerfront,  Literatum,  PivotX,  Tendenci,  UniteU,  Dragonfly CMS,  Alterian,  cms3,  Eleanor CMS,  redFACT,  Opennemas,  Wikidot,  Blogg.se,  MoinMoin,  Straightsell,  Easyweb,  ZMS,  Apostrophe,  Thelia,  MidCOM,  Enonic CMS,  Ametys,  N2 CMS,  OverBlog,  ShoutCMS,  Lepton,  Solodev CMS,  Zinnia,  elcomCMS,  PHPFox,  XWiki,  Fo.ru,  Monstra,  OneWeb CMS,  SimpleSite,  Jahia,  Quick 'n Easy,  Xiuno BBS,  Cmsbox,  CoreMedia,  FluxBB,  i-SITE,  Hotaru CMS,  Mr CMS,  SageFrame,  Webydo,  XMB,  Flatpress,  Jadu CMS,  WebSite Tonight,  YAF.NET,  DouPHP,  OpenACS CMS,  Stacey,  Twilight CMS,  Onion.net,  TWiki,  Built.io Contentstack,  Marqui CMS,  PencilBlue,  WikkaWiki,  Decibel CMS,  Foswiki,  ocPortal,  Komodo,  ImpressCMS,  Mango Blog,  Zotonic,  Amaxus,  HTMLy,  WebHare CMS,  Graffiti,  Level9 CMS,  Contentpapst,  Daisy,  sNews,  ContentBox,  Rainbow,  SiteW,  Artiphp,  Bitweaver,  Microweber,  miniBB,  OmCore,  Roadiz,  VIO.Matrix,  WebAPP,  Koobi Shop,  Redaxscript,  Taberna,  Jieqi CMS,  JSPWiki,  Melody,  Papaya CMS,  Silva CMS,  Apache Lenya,  Bigace,  Blackmonk,  Bricolage,  PmWiki,  Accessible Portal,  AdVantShop,  Lightmon Engine,  Onepager,  Sense/Net,  WebBoss,  InfoGlue,  phpCOIN,  webEdition,  CPS CMS,  Pier,  Chyrp,  Django CMS,  Tajan Portaj,  TinyCMS,  WheelCMS,  Crowd Fusion,  Navigate CMS...

Why most of people using WCMS instead manual creation web sites with HTML and CSS only?

  1. Easy to use. Administrators, managers and visitors may to update website content easy and codeless. No training or technical skills of system maintenance required. It's lead to more simply creation content and design of UI (User Interface).
  2. Online WYSIWYG editors. Easily editable content allowing non-technical users to create and edit content.
  3. Good For search engine optimization (SEO). To help in raising a fellowship around your resource You may use appropriate social media plugins. There are plugins available that specifically help with website SEO.
  4. Web standards upgrades. To keep the web content management system updated according latest web standards,  it's software receives regular basis updates. It's may to include new feature sets too.
  5. Templates. All content may be edited from one central place. It appearance is applied automatically throught standard templates that layout new content like as existing.
  6. Easy customization. When layout is ready, You may convert any pages to look similar. Its design no need additional code.
  7. Multilingual. Ability to display content in multiple languages, including RTL (right-to-left).
  8. Access control. Dividing user to groups permit owner of web site to control any registered or guest users interact with the whole site or its parts including back-end side.

Clearly, as a business owner, your main goal should be to design a website that’s both attractive and helpful to your customers.

HTML-only websites are ideal for a website that has only one or two pages, or a website that you hope to just create and forget about it because updating HTML based websites can’t be done without technical knowledge. A CMS, however, is best for creating large websites and applications with multiple pages.

These are the most used technologies in the category CMS. Statistic presented below, based on visits checked by Wappalyzer users.

#ApplicationWebsites
1 WordPressWordPress 4,347,204
2 JoomlaJoomla 613,065
3 DrupalDrupal 372,696
4 SquarespaceSquarespace 166,724
5 WixWix 120,924
6 TYPO3 CMSTYPO3 CMS 93,890
7 WeeblyWeebly 77,808
8 1C-Bitrix1C-Bitrix 76,844

WordPress is the world’s most popular web content management system. Like as Joomla and Drupal, WordPress is based on PHP and MySQL and manage content with databases. WordPress is a very good WCMS to create a simple website. More complex is more slowly than at another WCMS: Joomla, Drupal. WordPress targeted to simple good-looking websites as one-page, corporate, blog. Best for beginners.

Joomla is second most popular WCMS available today, used by sites both large and small. Joomla like the compromise between WordPress and Drupal. Joomla is a right choice for web portals and professional applications, content and multimedia sites, membership site, forum, small or middle business like online shop, web studio, fashion, portfoilio, restaurant, pizzery, hotel, cafe, medical center, mobile, social and performs best. Joomla targeted to complex and professional websites as E-commerce, social networking, galleries, video. Best for professionals.

Drupal is the most advanced WCMS for large, complex and fast web projects, that need PHP-programming but very flexible or which require extensive features and scalability. Drupal targeted to complex and professional websites of all types with heavy load. Best for programmers.

WCMS

 Templates

 Plugins

Advantages

Weaknesses

 WordPress

 10.000+

 40,500+

Huge developer community with plenty of documentation and tutorials available. Very many plugins for the WordPress are too old and not actual yet still available to install.
   1.650+ official   Easy editing content. WordPress is vulnerable for hackers to attack due it's simplicity. Additional security measures need of a lot of experience.
      Easy administration and installation. WordPress needs plenty of plug-ins to be installed. Unfortunately these plug-ins influence the website efficiency not in a good way, that makes big website very slow. Are You hear about Joomla Hosting, Drupal Hosting? But all we know about WordPress Hosting. WordPress need in in special hosting plans as the traffic grows to eliminate delays and troubles.
        Instead others, WordPress support MySQL only. SQL-queries can be complex, require additional syntax.

 Joomla

 4.000+ free

8.500+

Very active user community and tons of documentation available. Can be overkill for simple sites.
   

4.400+ free

Fast, safe and easy editing. Back-end of Joomla is very usable and UF (user-friendly) but not as other WCMS.
      With Joomla caching it avoids overloading the server.  
      Search Engine Friendly urls are built-in in Joomla.  

 Drupal

 1.800+

7.000+

Drupal is close to ideal WCMS for complex, E-conmmerce, large-scale website projects. Drupal is one of the more costly to develop and maintain, its settings is hard and very long.
      Drupal is very good development framework for programmers. Most of high-quality themes and plug-ins are non free.
      Drupal has pretty good caching. Compared to manual coding, Drupal will have greater server load.

 

I think that all advantages and weaknesses of these systems similar like cars in the our world. Maybe all of cars are conservative, with standard petrol engine. All of its with automotive transmission and no need a special knowledges to drive with its. Just accelerate, rule and break. Like as WordPress. More rare and complex cars for sport with manual transmission and turbocharged petrol engines need an experienced driver to get the best result. Like as Joomla. And most complicated Formula One cars that constructed from modern composites, has the semi-automatic sequential gearboxes, 18,000 rpm turbocharged engines from exotics alloys, computer calculated aerodynamics, wings, steering whels, alcohol-based fuel, slick tyres. These cars need in well-experienced pilot just to start. Like as Drupal.

Who is winner, who is the fastest? Definetely, Formula One supercar. But how cost this win? May it use common roads? Mitsubishi Lancer Evolution or similar Subaru Impreza WRX is my personal choose for battle. I may drive any of them and have good chance to win most of all budget cars with the same driver as I am.

Of course, choose depends on what you want. We are mostly use Joomla and Drupal. Why? To make the right decision, compare the depth, features, scope, complexity and properties of your future website. Joomla have to many advantages over Wordpress, to use last. IMHO, WordPress is for newbies and webmasters that want to create website very easy and quickly. Drupal is best and more complex, but not every website need this power, if have a budget price only. We uses it for advanced E-commerce Websites of larger online companies.

Published in Web Design

Video Search Engine Optimization (Video SEO)

Many years ago mankind going to save informations for future ages. Legacy of our age is quality video that accuracy shows how doing many things. Better may be straight impact in the human brain... But simply creating a movie file is not enough. There are more elements to a video that determine its marketing success than simply having a video on your YouTube channel. Why YouTube? YouTube is one of the largest search engines in the world, alongside Google. As of March 2015, creators filming in YouTube Spaces have produced over 10,000 videos which have generated over 1 billion views and 70+ million hours of watchtime. Both YouTube and Google display videos depending on the keyword being searched. Their algorithms use the data you give them to determine if your video is relevant to the searcher.

Video Search Engine Optimization (Video SEO) is the process of adding metadata to your website so that a search engine can better read what's on your page. The video's metadata will tell search engines things like:

  • Video title
  • Video description
  • Length of the video
  • Video transcript

Webmaster includes this metadata in your website to optimize your site for search engine indexing. The goal of Video SEO is to drive more traffic to your website. Optimizing your video content for search engines means that your pages will show up in video-specific search results, thus driving more traffic to your site. Using recommended markup makes it easier for YouTube and Google to discover and index your content.

Here are some tips on how you can maximize the Video SEO impact on your video.

Managing Your Metadata

Make sure you update the title and descriptions properly for all of your videos uploaded.

1. The Title matters. The title of your video is a strong ranking factor in YouTube and Google’s search algorithm. Using your main keyword in the title increases the video’s chance of ranking higher for the keyword you are targeting. The title should be relevant for the video. Make sure it's short and sweet. Don't try too hard to make it wordy, or shove too many keywords into it. Just focus on appropriately naming the video for a viewer's experience.

  • Describe exactly what the video is about in 70 characters or less and all words is well ranked for search engines
  • Write your video title for driving clicks as well as organic search
  • Use your brand name in your title if possible

2. The description of your video is a longer version of your title. This is where you can go into more detail about your video and include links that will drive traffic to your website or other channels. It should be informative, creative, and compelling while also including the relevant keywords you couldn’t fit into your video title. e as descriptive as possible, but again don't go overboard with keywords. Make the description useful for viewers, not for bots.

  • Leave a link near the top of your video description
  • Share your social networks, important links and other relevant information
  • Write a maximum of 800 words

3. Annotations are the little pop up boxes that help drive additional engagement within your channel or website. They also allow you to explain something in further detail.

  • Link to related videos that the viewers might be interested in viewing
  • Use annotations to help drive clicks to your website
  • Use annotations to encourage subscriptions, likes or comments

4. Transcribe your video for Google and other search engines. Your potential client may to use Webcrawler or exotical search engine that likes to him many years. Only you can leverage that information to help your video get indexed with optimal context.

  • Use keywords in your video content for Google to crawl
  • Manually transcribe your video as accurately as possible
  • Use your transcription and video in a standalone blog post

5. Share your video by many ways.

Inbound links are what powers SEO in the traditional sense. The more links there are pointing to your page or video, the higher it ranks in Google’s search. This makes sharing your video a great strategy to improving your video’s visibility in Google.

  • Embed your video to resources whenever it is relevant
  • Promote your video on social media channels
  • Ask websites within your niche to share mutual links

6. Check and re-optimize your video after indexing. Make sure you have related content on your page so that search engines have context surrounding the video. If you notice an increase in traffic from specific searches, add more content for those visitors. Choose a thumbnail that looks attractive for the topic at hand. Use the Google Video extension to the Sitemap protocol to give Google information about video content on your site.

Thumbnail video

  • thumbnail of your video is impulse to click for view the video (see the picture above, where all thumbnails looking different)
  • add related content to your video page
  • check your video to verify that Google Structured Data Testing Tool see your video and it's metadata
  • create a new video Sitemap or add video information to an existing Sitemap.
Published in Website SEO